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As a wordsmith and someone with a deep understanding of the magic and power of words, I want to talk about something that doesn’t get enough attention in our daily lives, and that is how the media uses buzzwords to shape public opinion. The pen is mightier than the sword, and I’m going to explain how you can become more vigilant in a time when words are constantly being used as weapons against you. The invisible war is the war for your mind. Certain words and phrases hold more weight than others, because they evoke emotion. These are called “loaded words,” and every poet, politician, attorney, ad agency, media mogul, lyricist— everyone who successfully deals in words employs loaded language.